Creativity, the Salt of Life

Creativity, the Salt of Life
Creativity, the Salt of Life
Creativity, the Salt of Life
Cooking, experimenting, tasting, and above all, sharing are steps that are part of a creative process as naturally as it is for Comur to pen the history and reality of Portuguese canned goods since 1942. 
An appetite for creativity is a human characteristic, very evident in the kitchen from early on. The satisfaction that comes from inventing one's own style involves an intense process of (often lonely) work that carries great emotional and identity significance. The art of cooking requires a kind of personal curation; wisdom, a knowledge of history, time, experiences, concentration and, most importantly: passion! Imagination does the rest. 

The pulse of this provocation to which we like to subject ourselves as human beings – challenge and uncertainty, with the conviction that food provides pleasure, exercises the senses, and activates the memories. This interval holds the space for the creative process in the kitchen; and so begins the balancing act of the contrasts between the four basic tastes — sweet, bitter, salty, and sour — and the shapes, textures, and flavours. 

At Comur, we put creativity at the service of the constructive process of our canned goods, always favouring, respecting, and highlighting the origin and taste of the best fish in around thirty varieties guided not only by ingredients or techniques, but by the knowledge of centuries. A process lasting many hours, fine tuning the perfect recipe so you can enjoy a unique taste. Starting with the cod, octopus, meagre, mackerel, flounder, squid, horse mackerel, sea bass, swordfish, small and grown sardines, anchovies and prawns that Comur offers you in ready-to-eat canned goods, there is a whole plethora of creative possibilities to explore bearing your personal stamp, because the versatility of the canned goods allows it.

And this is how we share with you your own curatorial creative process: we deliver the best of the sea in cans so that your imagination can flow freely and so that your creativity has no limits. From the creative process to the preparation of ingredients, the aesthetic creation of the dish, the people, places, smells, decoration, environment... Everything comes together so that you can shine and make the mealtime a special moment created by you, because the pleasures at the table invite other pleasures: those of life.
Mar 2020 | Portugal 2020
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