Not one of Portugal's popular tongue twisters (“latas com datas, diplomatas natas”) but it is established here as this title makes so much sense. With their roots in popular culture, tongue twisters are word games that help train the language and serve to amuse while learning. O Mundo Fantástico da Sardinha Portuguesa (The Fantastic World of Portuguese Sardines) is exactly like this, with an important additional detail, the reason for its existence: Portuguese canned goods based on a strategy of differentiation, knowledge, added value supported by quality, source, tradition of the canning industry, practicality, and healthy eating.
Inspired in popular culture, O Mundo Fantástico da Sardinha Portuguesa offers a new way to learn world history in a unique tin can of sardines that reveals for each year starting in 1916 a historical event and marks the birth of celebrities. With one characteristic: we report only positive events, because we believe that life is a feast that should be celebrated.
Here, each decade is assigned a different colour and each colour gives the stores an interesting visual appeal. Knowing that in 1920 the first radio broadcast was made, in 1949 Portuguese doctor Egas Moniz won the Nobel Prize for Medicine, in 1956 the television remote control was invented, or in 1992 the European Union was born with the Maastricht Treaty, sharpens one's curiosity to find out more! These are some of the facts highlighted on the cans of Portuguese sardines for each of those years, while the birth of world-renowned public figures is made to stand out, too: Angelina Jolie was born in 1975, Bryan Adams in 1959 and JK Rowling in 1965. And who is not curious to find out what important events happened in his or her year of birth, besides his or her own? Who can help but lose him or herself finding out what happened on the dates than mean the most to
him or her? Who wouldn't want to take home a little bit of history that they themselves are a part of? At O Mundo Fantástico da Sardinha Portuguesa, this is a very serious word game. Unlike tongue twisters, it is not difficult to say nor does it stop your tongue in its tracks. On the contrary; the game is played without blinking, because as good as offering relevant curiosities of Portuguese and world history is offering delicious canned fish, ready to taste, the common denominator of all this narrative.